The newest edition to the We Are Paradoxx family, Mini Humans is a natural, clean and skin loving baby and kids beauty brand. Launched exclusively at Target in 2023, this exciting project brings a fun and cool branding approach with a strong sustainable message. 

Mini Humans branding embraces a hand-drawn aesthetic and a vibrant colour palette, infusing each design with quirky character and charm. By combining playful illustrations with a conscientious approach to sustainability, the project aims to engage even the youngest of kids with the importance of environmental responsibility in a fun and engaging way.